AFI® Automotive Intentions and Purchases Study
The AFI Automotive Intentions and Purchases Study is the longest-running continuous pre-purchase tracking instrument in the automotive category. Established in the early 1980s, it has become the industry standard for gauging what specific makes and models consumers want, and when they intend to make their purchase.
The Automotive Intentions and Purchases Study (AIP) is a monthly and quarterly tracking study that monitors consumer demand for new cars and trucks in the US market. More than 90% of the 105 million US households own or lease one or more vehicles; over two-thirds of these plan to buy a new vehicle at some time in the future. The AIP Study captures consumers’ expectations for the next new automotive purchase and identifies changes in demand as market conditions evolve and consumers’ purchase horizons narrow.
Key elements of the resulting database include:
- Purchase horizon (timing of the next new vehicle purchase, from the next three months out)
- Make, model and selected characteristics of the next vehicle intended
- Principal driver of the next vehicle intended
- Make and model of the vehicle to be replaced (if any)
- Recent purchases by make and model, as well as the make and model replaced
- Extensive demographic and geographic data
There is no other resource in the automotive category that provides the depth of information, and the ability to analyze demand data and retail interaction within the context of over twenty years of trending experience. For more information about the AFI Automotive Intentions and Purchases Study, or any other GfK Automotive product, contact us today.
