The GfK Research Center for Excellence (RCfE) has the expertise available to take the gamble out of your next study. Our in-house think tank of researchers is comprised of three divisions that work independently or in combination as your assignment requires. They are:
Sharing proprietary insights, methodologies and experiences, specialists from each of these areas work hand-in-hand with your GfK account team to manage your study. This means you can be sure, over time, your study's results are actionable, maintain consistency where they should and reveal meaningful change when appropriate.
For more information, please contact us.
There is no undertaking in research that is more critical to your firm’s growth than segmentation: identifying consumer groups with specific needs who are receptive to marketing, and who will pay to satisfy their needs. GfK SegMentor puts equal emphasis on planning, research, analysis and action-based utilization, ensuring that your results are not merely interesting, but actionable.
GfK Octopus is an online reporting platform or a web-based management information system or an online delivery platform for management reporting. It is a way to use the internet to make the information clients need available when and where they need it. Because it is internet-based, it is also a way for clients to communicate within their company around the globe—to share information and turn that information into knowledge.
The Octopus team creates web distributed deliverables to meet client's information needs. These may be anything from dashboards with key performance indicators to customized reports for thousands (literally) of users.
A demo of GfK Octopus is available online at: http://octopus.gfkamerica.com
Friedman Marketing Services is a data collection network that has been in business for over 25 years. Friedman specializes in all forms of market research, interviewing throughout its many nationwide interviewing facilities. Friedman offers high quality data collection utilizing state-of-the-art technology and unparalleled client service. For more information, visit www.friedmanmktg.com
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 100 countries. Of a total of about 10,000 employees (as of September 30, 2008), more than 80% are based outside Germany. For further information, visit our website: www.gfk.com.
GfK Custom Research Worldwide is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Custom Research North America is a branch of Custom Research Worldwide. For more information, visit www.gfkcr-ww.com.
GfK NOP is a leading market research organisation, providing cutting edge quantitative and qualitative surveys and fact-based consultancy. Our research specialists are experts in both UK and international research. For more information, visit www.gfknop.com.
Represented by three distinct, premiere brands in healthcare marketing research – GfK Market Measures, GfK Strategic Marketing and GfK V2 – the GfK U.S. Healthcare Companies offer you the highest standards of excellence in research experience, innovation and thought leadership, together with the global support of the GfK Group, a company with a rich tradition and history of more than 70 years focused solely on the business of marketing research. For more information, visit www.gfkushc.com.
GfK Audits & Surveys provides a wide range of custom and syndicated programs offering sales measurements, distribution, inventory, in-store activity and promotions, pricing, customer experience, shopper behavior, and a vast array of customized ad-hoc retail studies. For more information, visit www.gfkauditsandsurveys.com.
Mediamark Research is the leading provider of media and consumer research in the country and the primary source of audience data for the American magazine industry. Data from Mediamark’s Survey of the American Consumer, conducted continuously since 1979, are used in the majority of media and marketing plans written in the United States. And because we measure the audiences of all major media, our multi-dimensional database is the largest and most reliable source available for integrated media planning. For more information, visit www.mediamark.com.
WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by promoting "best practices" to ensure more effective marketing. For more information, visit www.womma.org.
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit www.marketingpower.com.
The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field. For more information, visit www.thearf.org
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 4,500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. For more information, visit www.esomar.org.
Founded in 1975, The Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad. CASRO is the "Voice and Values” of the survey research industry. For more information, visit www.casro.org.
The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. For more information, visit www.aapor.org.
Founded in 1961, the Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI currently brings together executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide. For more information, visit www.msi.org.
The Institute for International Research (IIR) New York facilitates the growth and advancement of our core client-partners by supplying the optimum business solutions, at the right time and in the right format - so that their goals can be surpassed and unique marketplace challenges overcome. For more information, visit www.iirusa.com.
The MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. With over 150 member companies worldwide, our diverse membership includes marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Our member companies work with their clients to establish mechanisms to measure and improve levels of service. For more information, visit www.mysteryshop.org.