With a rich heritage combining the expertise of the region's leading market research providers, GfK Research Dynamics offers a full spectrum of ad-hoc and syndicated research products, strategic models and consulting services--all developed from a 360 degree view of your market.

GfK Automotive

 AFECTS®
 AFI® Automotive Intentions and Purchases Study
 AFI® Automotive Shopping Study
 AFI® Barometer of Automotive Awareness and Imagery Study
 AFI® Household Fleet and Ownership Study
 AFI® In-Language Image Barometer Studies

GfK Brand & Communications

 Brand Vitality Tracking (BVT®)
 Communications Vitality Tracking (CVTSM)

GfK Consumer

 GfK Shopper Insights Solutions
 Unacculturated Hispanic In-Person Research Program
 GfK Challenger Suite
 GfK Navigator

GfK Customer Loyalty

 GfK Mystery Shopping
 GfK KDA+SM 
 GfK Loyalty^PLUSSM

GfK Financial Services

 Local Market Competitive Effectiveness Studies (CFX)

Friedman Marketing Services

 Link to website

GfK Media & Communications

 Placed-Based Media Research

GfK Mystery Shopping

 GfK Mystery Shopping Services

GfK Qualitative & Ethnography

 Hispanic Market Services

GfK Roper Consulting

 GfK Roper Reports® US
 GfK Roper Reports® Worldwide
 GfK Roper Youth ReportTM
 GfK Roper Green Gauge®
 GfK Roper TrendKEYSM
 INFLUENTIALSSM

GfK Roper Public Affairs & Corporate Communications

 AP-GfK Poll
 The Anholt-GfK Roper Nation Brands IndexSM
 The Anholt-GfK Roper City Brands IndexSM
 NewsFlow®
 Corporate Reputation Scorecard®

GfK Roper Omnibus Services

 GfK Roper OmniTel®
 GfK Roper Hispanic OmniTel®
 GfK Roper Teen OmniTel®
 GfK Roper OmniWebSM
 GLOBO BUS®

GfK Research Center for Excellence

 GfK Octopus
 GfK SegMentorSM

GfK Strategic Innovations

 ASG Consumer Discovery®
 ASG Innovation RoadmapTM 
 ASG Innovation Tree®
 ASG NewProductWorks®/The Collection

 

GfK Business & Technology

 GfK Business & Technology Services

 

GfK Research Dynamics provides research excellence and superior marketing insight with the goal to empower you with the tools, information and advice that will help you achieve your business objectives. Click on the links to the right to learn about our products and service offerings.