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GfK Roper TrendKEY

Monitoring Global Trends Since 1997

GfK Roper Consulting has been monitoring global consumer trends via the GfK Roper Reports^® Worldwide service since 1997. The longest-running global consumer trends tracking service of its kind, GfK Roper Reports Worldwide can help you:

• Genuinely understand the lives of consumers around the world
• Turn this understanding into competitive advantage by developing ideas for new products, services and communications platforms that address real consumer needs-both now and with an eye toward the future.

Through a suite of innovative and inter-linked products and services, GfK Roper Consulting can help you gain insight into key consumer trends, assess the likely impacts of those trends on your business and then apply these learnings to your decision-making process.

Unlock The Secrets of Consumers In Your Target
Market with TrendKEY

Available exclusively from GfK Roper Consulting, TrendKEY^SM is a unique suite of services that:

• Identify major global consumer trends
• Explore the implications of each trend via white papers, examples of products that tap into the trends and comprehensive data support
• Leverage our consultancy processes and assignments to put relevant trends to work for your brands

The insights within TrendKEY^SM are based on robust consumer understanding derived from the world's largest survey of consumer attitudes, values and behaviors - GfK Roper Reports Worldwide. As a result, your perspective into consumer behavior extends from a global to a local market-level.

"Global"-Big picture stories on what the major worldwide trends are

"Regional"-How a region compares to the world as a whole

"Local"-How a country compares to the rest of its region or to the world as a whole with extra depth for the US

"Micro"-Which trends are affecting particular groups of consumers and in what ways

4 Key Factors Shape Consumer Behavior

While globalization is making lifestyles more and more similar around the world, we still find that life and consumer priorities differ from one country to another.

• Geographic Trends - From West to East & East to West, urbanization and migration

While differences between consumers of different ages and genders are eroding, we still find that lifestage can play an important role in driving consumer needs and product choices.

• Lifestage Trends - Peak of busyness, impact of an aging, poplulation, the changing household

With the blurring of age and gender, marketers are putting more and more emphasis on understanding the personal values of their consumers. Our unique global ValueScope^SM model allows marketers to see what values drive consumers - values lead to attitudes and attitudes lead to behaviors.

• Values Trends - Consumers in control, security for all, moving to fun, looking for success, desire for authenticity

While personal values show us the things to which people aspire, it is also importatn to understand the lifestyles that people actually lead. The two are not the same. 

• Lifestyle Trends - Home is where you are, convergence is multi-modal, mixing influences, pursuit of wellbeing, life on the go, new 4 old media, pragmatic materialism, word of mouth

For more information on GfK Roper TrendKEY and other GfK Roper Consulting products and services, contact us today.