GfK Renames Division GfK Roper Public Affairs &

May 18, 2010, New York, NY – GfK Custom Research North America
announced today the firm’s division that specializes in helping
companies, government bodies, and NGOs manage critical issues at
every stage of the communications process has been renamed GfK
Roper Public Affairs & Corporate Communications. The addition of
"Corporate Communications” to the GfK Roper Public Affairs banner is
to reflect the full range of services available from the division.
"For over 70 years, GfK Roper Public Affairs has helped companies build positive
images by providing deeper insight into their strategic communications, issues
management, public opinion and reputation management challenges,” explains
Holly Heline Jarrell, Group Managing Director of GfK Roper Public Affairs &
Corporate Communications. "By providing a clearer picture of all the services we
can provide, our new name more accurately reflects our areas of expertise as
well as our commitment to helping clients manage and assess their earned
media exposure more effectively.”
GfK Roper Public Affairs & Corporate Communications is a division of GfK Custom
Research North America. The group specializes in customized public affairs and
public opinion polling, media and corporate communications research, and
corporate reputation measurement in the US and globally. In addition to
delivering a broad range of customized research studies, GfK Roper Public Affairs
& Corporate Communications draws from GfK’s syndicated consumer tracking
services, GfK Roper Reports® US and GfK Roper Reports® Worldwide, which
monitor consumer values, beliefs, attitudes and behaviors in the US and more
than 25 other countries. The division also serves as the official polling partner of
the Associated Press conducting the AP-GfK Poll (www.ap-gfkpoll.com).