At GfK Research Dynamics Inc., we drive research excellence and superior marketing insight. Our goal is to empower you with the tools, information and advice that will help you achieve your business objectives.
Simply put, we help you meet bottom-line challenges by expertly providing actionable marketing research, customer loyalty measurement and brand communication research. We are leaders in marketing research and consulting.
We go beyond the numbers to identify and recommend strategies that will empower your marketing decisions.
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GfK acquires Knowledge Networks
Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age. more >>Loyalty to smartphone brand increases with greater use of digital content
Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts more >>GfK Names Rogerio Monteiro Managing Director of Business and Technology Sector
Executive Leadership Appointment will Expand Innovative Research Base Fostering Growth in a Competitive Marketplace more >>Younger Automobile Buyers Not as Brand Loyal as Older Counterparts
Generations X and Y More Concerned with Acquiring New Technology and Electronics than Automobiles more >>Consumer Alert
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The Associated Press, the largest source of independent news and information, has partnered with GfK Roper Public Affairs & Corporate Communications, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.